Eye tracking for retail, London & beyond
ShopSight uses wearable eye tracking glasses to show you exactly what shoppers see, miss, and feel as they move through your store, adding a precise new layer of insight to every decision you make.
The blind spot
Sales figures, foot traffic, and customer feedback tell you a great deal. Eye tracking tells you what they can't: the unfiltered, real-time story of attention.
The process
ShopSight is designed to be simple and non-disruptive. Here's what a typical day looks like.
We talk through your goals, pain points, and what you'd most like to understand about your customers' experience.
Real shoppers wear lightweight eye tracking glasses as they browse your store: natural, unobtrusive, GDPR compliant.
Heatmaps, gaze paths, and friction points are mapped to your actual store layout and product placement.
A detailed insights report with prioritised, practical recommendations. No academic summaries.
What eye tracking reveals
Eye tracking captures what no survey, camera, or loyalty scheme can: the unfiltered moment of attention.
See the full customer journey mapped to your actual floor plan, including dead zones you didn't know existed.
Understand exactly where eyes land at eye level, on end caps, and at the point of decision.
Test signage effectiveness in real conditions: not in a focus group, but in the actual moment of shopping.
Identify the exact moments of friction: confusion, hesitation, missed information, before they cost you a sale.
Go beyond aesthetics to understand which merchandising decisions actually influence behaviour and purchase intent.
Assess kiosks, self-checkout screens, and digital signage through the eyes of real users in real time.
Pricing
Every ShopSight engagement is priced at a simple daily rate. You book the number of days that makes sense for your goals, whether that's a single focused audit or an extended campaign.
Includes in-store data collection with up to 5 participants, full gaze and heatmap analysis, friction mapping, and a detailed insights report. Scaled engagements available for multi-day projects and larger stores.
Visual maps of exactly where attention lands across your store environment.
Colour-coded attention overlays showing hotspots and overlooked areas at a glance.
Pinpointing where the shopping experience breaks down and customers disengage.
A clear, prioritised deck of findings and recommendations you can act on straight away.
Let's talk
Tell me a little about your store and the questions you'd like answered. I'll come back to you within 24 hours to talk through how a ShopSight day could work for you.
You can also call Lilian directly on 07447 744 710.